Demand Generation & Marketing Operations Specialist

About the Company

Sharetec Systems is a people-first fintech company that develops innovative core banking and lending software solutions for credit unions and their members. With a focus on powerful financial technology that enhances operations across accounting, lending, member services, and online banking, Sharetec serves as a trusted partner to credit unions seeking to improve their members' financial lives.

About the Role

Sharetec is hiring a Demand Generation & Marketing Operations Specialist to run the marketing engine driving their revenue pipeline. This hands-on role combines ABM program execution, email marketing automation, Webflow landing page development, and Salesforce integration to build a measurable, revenue-connected marketing operation. You'll work directly with the Chief Revenue Officer in a brand new position that shapes Sharetec's go-to-market strategy. If you've built ABM programs, created nurture sequences that convert, and connected marketing activity to pipeline outcomes in B2B SaaS, this role is ideal for you.

Responsibilities

• Manage ZoomInfo ABM platform operations: ICP account list construction, intent data monitoring, contact enrichment, territory-level targeting, and weekly priority account surfacing to sales
• Maintain ZoomInfo data hygiene and Salesforce sync to ensure clean, reliable targeting data
• Build and manage the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
• Create segmented nurture campaigns for new logo prospects and upsell targets, reporting campaign performance to the CRO weekly (open rates, CTR, MQL conversions, pipeline influence)
• Design and optimize campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content with A/B testing and conversion optimization
• Partner with the Salesforce Administrator on marketing-to-SFDC integrations, lead routing rules, campaign member statuses, MQL assignment logic, and opportunity influence tracking
• Maintain UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator

Requirements

• Proven experience running ABM programs and building nurture sequences in a B2B SaaS environment
• Hands-on expertise with ZoomInfo ABM, Active Campaign, and Webflow platforms
• Strong understanding of Salesforce workflows, lead routing, campaign member statuses, and pipeline attribution
• Demonstrated ability to connect marketing activity to revenue outcomes and close the loop between marketing and sales data
• Experience with data hygiene, list segmentation, lead scoring, and marketing automation workflows
• Comfort with UTM tracking, campaign attribution models, and marketing analytics reporting

Nice to Have

• Background in the fintech or financial services industry
• Experience with credit union or banking software solutions
• Familiarity with intent data platforms and account-based marketing strategy

Benefits & Perks

• Competitive salary range: $75,000 to $90,000, plus bonus eligibility
• Full-time, exempt position with remote work flexibility across the United States (excluding California)
• Eastern or Central time zone preferred
• Travel expected at less than 20%, primarily for annual Users Conference and occasional team meetings

Sharetec develops innovative core banking and lending software solutions for credit unions and their members, providing financial technology for accounting, lending, member services, and online banking.