Digital Marketing Manager

About the Company

RNR Tire Express is a growing tire and automotive retail brand with both corporate and franchise locations. They're focused on delivering quality service and building strong local market presence across multiple regions, including their base in Tampa, FL.

About the Role

As the Digital Marketing Manager for RNR Tire Express, you'll own the strategy and execution of digital marketing initiatives across corporate and franchise locations. This hands-on role is perfect for a digital marketing specialist or agency veteran who thrives managing campaigns, optimizing marketing systems, and driving customer acquisition. You'll work from the Tampa, FL office, overseeing everything from paid media campaigns to platform management and local SEO efforts.

Responsibilities

• Build and manage high-converting landing pages with form creation, API integrations, and performance tracking to support lead generation campaigns.
• Establish and maintain digital presence for new store openings, including website updates, Google Business Profile setup, Apple Maps listings, and Podium integrations.
• Lead paid digital marketing strategy across Google Ads, Meta, LinkedIn, and TikTok, including campaign setup, targeting, budget management, and performance optimization.
• Maintain UTM tracking links, monitor analytics dashboards, and deliver monthly performance reports aligned with local and national marketing objectives.
• Manage CRM platforms and lead flow systems to ensure accurate lead tracking, data integrity, and marketing reporting across multi-location environments.
• Deploy and coordinate national and local email (Mailchimp) and SMS (Podium) marketing campaigns in collaboration with the Digital Marketing Coordinator and Brand Manager.
• Support local SEO initiatives, Google Business Profile management, and online reputation monitoring across franchise and corporate locations.
• Partner with the National Marketing Director on website initiatives, platform integrations, and franchise development marketing support.

Requirements

• 3–5 years of hands-on experience in digital marketing, performance marketing, or demand generation across Google Ads and Meta platforms.
• Proven expertise with digital lead generation strategies, including campaign targeting, budget management, and conversion-focused landing pages.
• Experience managing website updates and landing pages through CMS platforms such as Sanity, WordPress, or similar systems.
• Strong proficiency with CRM platforms, email marketing tools (Mailchimp or similar), and SMS marketing platforms (Podium or similar).
• Demonstrated ability to analyze marketing analytics and key performance metrics such as cost per lead, conversions, and campaign engagement.
• Familiarity with local SEO best practices, Google Business Profile management, and online reputation monitoring.
• Strong project management and collaboration skills, with ability to work across marketing teams, franchise partners, and external vendors.

Nice to Have

• Experience supporting multi-location or franchise marketing environments.
• Proficiency with LinkedIn Ads and TikTok advertising platforms.
• Experience with AutoSync configuration and national franchise marketing initiatives.

RNR Tire Express is a tire retail franchise with corporate and franchise locations. The company operates a growing brand focused on customer acquisition and local market presence.