Digital Marketing Specialist

About the Company

Hypercore is building the operating system for the $3T+ global Private Credit market, one of the fastest-growing and most under-served asset classes in finance. Backed by Insight Partners and Y Combinator, Hypercore is trusted by leading private credit funds, BDCs, and alternative asset managers to run their most mission-critical operations. The company is scaling rapidly to become a category-defining player in this massive market.

About the Role

We're seeking a Digital Marketing Specialist to join our GTM team in the New York City Metropolitan Area or Israel. This hands-on marketing role offers significant ownership across digital channels, content, and growth initiatives, where you'll build and execute campaigns that create high-intent pipeline for sales. You'll have the opportunity to influence marketing strategy, optimize our digital presence, and help build the demand engine powering Hypercore's scale—making this an ideal role for a driven marketer ready to make a measurable impact in B2B SaaS.

Responsibilities

• Plan and execute digital marketing campaigns across LinkedIn, email, paid channels, and the company website
• Own the website experience, optimizing for SEO, conversion rate optimization, and user engagement
• Produce high-impact marketing content including landing pages, paid ads, and short-form content that drives pipeline
• Analyze performance data and adjust tactics based on insights to improve campaign results
• Collaborate closely with the sales team to drive and measure pipeline impact from marketing efforts
• Manage paid acquisition campaigns hands-on across LinkedIn, Google, and other relevant channels
• Integrate AI tools and emerging technologies into marketing workflows and processes

Requirements

• 1-2 years of B2B SaaS growth, demand generation, or performance marketing experience
• Proven hands-on experience managing paid acquisition campaigns on LinkedIn and Google
• Strong understanding of SEO, conversion optimization, and growth loops
• Hands-on experience with marketing tools such as HubSpot, Google Analytics, and Webflow
• Ability to create marketing assets including ads, landing pages, and campaign content
• Strong analytical mindset with a bias for experimentation and data-driven decision making
• Ability to execute quickly, manage multiple projects simultaneously, and thrive in a fast-paced startup environment

Nice to Have

• Experience in fintech or financial services industries
• Familiarity with and comfort integrating AI tools into marketing workflows

Benefits & Perks

• Dynamic, collaborative startup environment backed by top-tier investors (Insight Partners and Y Combinator)
• High ownership and meaningful responsibility from day one
• Significant growth opportunities as the company scales
• Full-time role with flexibility for hybrid or remote work arrangements

Hypercore is building an operating system for the global Private Credit market, serving private credit funds, BDCs, and alternative asset managers. Backed by Insight Partners and Y Combinator, the company is focused on replacing legacy systems and spreadsheets with modern mission-critical operations software.