Director, Digital Marketing

About the Company

This is a confidential partner company seeking a strategic digital marketing leader to transform their digital ecosystem and drive measurable revenue growth through innovative, data-driven strategies in a fast-paced B2B SaaS environment.

About the Role

As Director, Digital Marketing, you'll lead a high-impact, cross-functional digital marketing function for a forward-thinking organization in the United States. This is an exciting opportunity to oversee the entire digital ecosystem—from website strategy and SEO to paid media, conversion optimization, and AI-driven search visibility—while managing a distributed team. You'll combine technical depth with commercial thinking, driving measurable revenue impact across every digital touchpoint. This role offers strong visibility across marketing leadership, flexible remote work, and a collaborative culture built on learning and experimentation.

Responsibilities

• Own and optimize the company website as a core revenue-generating asset, driving improvements in traffic, engagement, conversion rates, and pipeline contribution
• Lead digital discovery strategies across SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to strengthen online visibility and search authority
• Manage external web development and paid media agency relationships, ensuring high-quality execution, technical performance, and alignment with business objectives
• Oversee global paid media initiatives across search, social, display, and programmatic channels while maximizing ROI and pipeline generation
• Establish and drive a robust CRO and experimentation framework, including A/B testing, landing page optimization, and user journey improvements
• Collaborate closely with product marketing, content, campaigns, and regional demand generation teams to execute integrated digital campaigns and product launches
• Lead and mentor a distributed digital marketing team, fostering accountability, innovation, and operational excellence
• Monitor and analyze digital performance metrics, using insights to guide investment decisions, optimization strategies, and long-term digital planning

Requirements

• 8+ years of progressive experience in digital marketing within B2B SaaS or technology-driven environments
• 3+ years of leadership experience managing cross-functional and distributed digital marketing teams
• Proven expertise in website management as a pipeline generation engine with measurable business impact
• Strong proficiency with Webflow and modern CMS platforms
• Deep knowledge of SEO, GEO, AEO, CRO methodologies, and digital experimentation frameworks
• Experience managing global paid media programs and external agency partnerships across multiple digital channels
• Demonstrated ability to integrate AI tools and technologies into marketing workflows and optimization strategies
• Strong analytical mindset with experience leveraging data to influence strategy, prioritization, and performance improvements
• Excellent communication and stakeholder management skills with the ability to translate technical concepts into business outcomes
• Experience collaborating within matrixed organizations and coordinating with product marketing, content, and demand generation teams

Benefits & Perks

• Competitive base salary ranging from $158,130 to $215,000 depending on experience and location
• Additional compensation opportunities including bonus programs and potential stock options
• Comprehensive health, life, and disability insurance coverage
• 401(k) plan with employer matching contributions
• Generous paid time off, paid holidays, and quarterly self-care days
• Paid parental leave and wellness-focused initiatives
• Remote work flexibility with equipment and collaboration support
• Access to continuous learning and development programs, including professional training platforms
• Inclusive and collaborative work culture focused on innovation, growth, and employee well-being

A B2B SaaS or technology-driven company seeking digital marketing leadership to oversee website strategy, SEO, paid media, and conversion optimization.