Director of Marketing

About the Company

CLS Connect is a forward-thinking marketing services company based in Georgia. They partner with businesses to drive growth through strategic marketing and technology solutions.

About the Role

CLS Connect is seeking a Director of Marketing to lead their marketing strategy and execution across all channels. This is a mid-senior level, full-time position perfect for an experienced marketer who combines strategic thinking with hands-on technical expertise. You'll own the full marketing funnel—from awareness through conversion and retention—while managing website platforms like Webflow, overseeing paid campaigns, and leveraging data to drive performance. Based in Georgia, this role is ideal for someone who thrives in a results-driven environment and can bridge marketing strategy with technical execution.

Responsibilities

• Develop and execute full-funnel marketing strategy spanning awareness, conversion, and retention with clear KPI ownership (CPL, CPA, conversion rate optimization, attribution modeling)
• Manage website platforms including Webflow and WordPress, optimizing UX/UI and conducting A/B testing on landing pages
• Lead SEO initiatives including keyword research, on-page optimization, technical SEO, and content strategy development
• Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display) and Meta Ads (Facebook/Instagram) with budget management and performance scaling
• Build and maintain analytics infrastructure using Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking; develop data-driven insights using Excel, Looker Studio, or similar tools
• Oversee CRM systems (Pipedrive) and email marketing platforms (SendPulse) to manage lead flow, pipeline tracking, and marketing automation campaigns
• Guide backend development, APIs, and system integrations; oversee portal and platform development for client dashboards and clinic systems

Requirements

• Mid-to-senior level marketing experience with demonstrated expertise in full-funnel marketing strategy and KPI management
• Hands-on experience with Webflow, WordPress, or similar CMS platforms; understanding of HTML/CSS basics and ability to collaborate with developers
• Proficiency in Google Ads, Meta Ads, Google Analytics (GA4), and Google Tag Manager (GTM)
• Strong background in SEO (keyword research, on-page, technical, and content SEO) and A/B testing methodologies
• Experience with CRM systems (Pipedrive or similar), email marketing platforms (SendPulse), and marketing automation
• Data analysis and reporting skills using Excel, Looker Studio, or equivalent tools
• Full-time availability with ability to drive results-oriented marketing across all channels