Director of Marketing

About the Company

Our client is a growth-focused organization seeking a strategic marketing leader to drive awareness, pipeline, and revenue growth. This is a confidential opportunity with a dynamic team operating in fast-paced, innovative industries including financial services, retail, technology, and media.

About the Role

As Director of Marketing, you'll lead integrated marketing strategy and execution across all channels, owning campaign strategy, brand positioning, and go-to-market alignment. This hands-on leadership role is ideal for a data-driven marketer who can balance creative vision with analytical rigor while building and developing a high-performing marketing team. You'll report directly to leadership and drive measurable impact across demand generation, content, analytics, and team performance in a United States-based position.

Responsibilities

• Define and execute integrated marketing strategy aligned to company and revenue goals, including campaign roadmap, quarterly plans, budgets, and channel mix decisions
• Drive demand generation and pipeline growth through paid search/social, email automation, SEO, content marketing, events, and partner programs
• Oversee content strategy including blogs, case studies, landing pages, webinars, and sales enablement materials
• Own performance analytics and reporting (MQL→SQL, CAC, CPL, ROAS, LTV) and run experimentation across messaging, creatives, landing pages, and nurture flows
• Partner with Sales and RevOps on ICP alignment, lead management, and attribution tracking
• Strengthen brand consistency across web, social, PR, and creative assets using tools like Webflow and WordPress
• Hire, coach, and develop marketing team members and/or agency partners
• Collaborate cross-functionally with Product Marketing, RevOps, and Customer Success on launches and retention initiatives

Requirements

• 8–12 years of marketing experience with 3+ years in director or leadership roles
• Proven track record delivering measurable growth outcomes in fast-paced, growth-oriented environments
• Expertise with marketing automation platforms (HubSpot, Marketo, or Pardot) and analytics tools (Google Analytics, Looker, or Tableau)
• Hands-on proficiency with paid media platforms (Google Ads, LinkedIn, Meta) and CMS platforms like Webflow or WordPress
• Strong understanding of lifecycle marketing, SEO, funnel optimization, and conversion rate optimization
• Owner mindset with strong execution discipline, data-driven decision making, and comfort with targets and accountability
• Excellent cross-functional collaboration and communication skills

Nice to Have

• B2B SaaS, AI, fintech, or product-led growth experience
• Track record with sales enablement programs and go-to-market launches