Head of Digital Experience & Conversion Rate Optimization

About the Company

This is a confidential company seeking a strategic leader to drive digital growth and customer acquisition. The organization is building a best-in-class digital experience engine and is looking for an experienced professional to lead this mission.

About the Role

As Head of Digital Experience & Conversion Rate Optimization, you'll own the entire pre-conversion journey and drive measurable growth through a best-in-class digital acquisition engine. Operating at the intersection of marketing, product, and data, you'll design seamless, high-performing user experiences using Webflow and other modern tools while leading a small, high-performing team. This remote position across the USA or Canada offers a fast-paced, innovation-driven environment where experimentation and AI-powered optimization are central to success. You'll influence both immediate revenue outcomes and long-term customer experience at scale.

Responsibilities

• Own and optimize the marketing website as the primary conversion engine, improving performance across all pre-conversion touchpoints
• Lead website infrastructure evolution, including CMS migration and scalable landing page experimentation programs using Webflow and similar platforms
• Develop and execute SEO and organic growth strategies, including optimization for emerging AI-driven discovery platforms
• Design and manage end-to-end prospect journeys, ensuring seamless transitions from awareness to conversion across channels
• Build and implement advanced analytics, attribution models, and performance dashboards using Google Analytics, Looker, and similar tools to guide decision-making
• Oversee lifecycle marketing efforts, including acquisition, nurture, retention, and re-engagement strategies across marketing automation platforms like Braze
• Collaborate with Product, Creative, Data, and Customer Success teams to align messaging, user experience, and growth initiatives
• Establish KPIs such as conversion rate, CAC, and organic traffic growth, and report insights to leadership

Requirements

• 7+ years of experience in digital marketing with strong expertise in conversion rate optimization and organic growth
• Proven leadership experience managing digital experience functions in direct-to-consumer environments
• Demonstrated ability to drive measurable improvements in conversion rates and traffic growth
• Strong proficiency with Webflow, AI tools for website optimization, content updates, and analysis
• Deep knowledge of SEO, technical optimization, modern discovery platforms, and AI search ecosystems
• Experience with A/B testing, analytics platforms (Google Analytics, Looker), marketing automation (Braze), and tools like Ahrefs and Unbounce
• Proven experience managing cross-functional teams, including designers and development workflows
• Strong understanding of customer journeys, lifecycle marketing, and data-driven product influence
• Excellent analytical, strategic thinking, and communication skills
• Bachelor's degree in a relevant field (advanced degree preferred)

Nice to Have

• Industry experience in health tech or wellness sectors

Benefits & Perks

• Competitive compensation package including equity
• Comprehensive health coverage (medical, dental, vision, life insurance)
• Flexible remote work arrangements across the USA or Canada
• Generous and flexible paid time off policies
• Access to health and wellness programs and services
• Learning and development budget for continuous growth
• Long-term incentives including extended stock option exercise windows
• Opportunity to work with a high-performing, mission-driven team

A company seeking to build and optimize a best-in-class digital acquisition engine with a focus on user discovery, engagement, and conversion through digital channels.