Marketing Business Intelligence Analyst

About the Company

AnswersNow is trailblazing the future of autism therapy, making it more immediate, accessible, and effective for families everywhere. Their innovative virtual ABA therapy platform is thoughtfully designed by clinicians to recreate the focused, supportive environment of in-person therapy. The company operates fully remote, empowering team members to work with flexibility while making a meaningful impact in behavioral healthcare.

About the Role

AnswersNow is seeking a highly technical Marketing Business Intelligence Analyst who bridges the gap between front-end web development, marketing technology integrations, and deep data analytics. In this unique role, you'll own the technical entry points and pipelines of their growth engine—maintaining and building custom features on their Webflow site using modern JavaScript and HTML, managing HubSpot CRM integrations, and designing automated SQL/Python pipelines. This is a remote position where you'll have a direct seat at the table in weekly commercial growth meetings, presenting pipeline findings and pitching strategic spend reallocations to the executive team.

Responsibilities

• Serve as the technical owner of the AnswersNow website, using modern JavaScript and HTML inside Webflow to build, maintain, and optimize custom landing pages, dynamic content sections, and user interactions
• Manage and implement tracking pixels, custom scripts, and event tags across the entire site using Google Tag Manager (GTM) to ensure flawless conversion tracking for Google Ads and Meta Ads
• Design, build, and execute structured A/B tests to continuously improve conversion rates of web traffic into active clinical leads
• Own the technical integration between Webflow and HubSpot, ensuring all user activities, form submissions, and lead statuses map perfectly and instantaneously
• Design, build, and test high-converting, smart lead capture forms that capture key demographic and insurance details without creating friction
• Maintain and build automated data pipelines using SQL, Python, or Databricks to aggregate marketing, CRM, and internal portal data into the central AnswersNow Lead Tracker
• Deeply analyze lead volume, CAC trends, channel velocities, and B2B provider referral patterns to proactively pitch optimization recommendations to leadership

Requirements

• 2+ years of experience in marketing operations, business intelligence, or web-focused data analytics
• Strong front-end coding skills with proficiency in modern JavaScript and HTML, specifically applied to custom development and styling within Webflow
• Deep hands-on experience with HubSpot CRM (integration, field mapping, form building) and Google Tag Manager (GTM)
• Intermediate-to-advanced proficiency in SQL and Python with the ability to query databases and run basic ETL/automation scripts
• Advanced spreadsheet modeling (Excel/Google Sheets) and experience with cloud data infrastructures like Databricks or BI platforms
• Prior experience designing and analyzing A/B tests to improve digital funnels, with understanding of client intake funnels, digital acquisition, and multi-touch attribution modeling
• Outstanding analytical problem-solving skills with proven ability to translate messy, unstructured multi-channel marketing data into clear, executive-ready frameworks and strategic recommendations
• Comfort operating independently in a fast-paced, high-growth startup environment with evolving priorities

Nice to Have

• Bachelor's degree in computer science, data science, engineering, mathematics, statistics, economics, business analytics, or a related quantitative field
• Familiarity with digital health, telehealth, or behavioral health services (especially ABA therapy or autism care models)

AnswersNow is a virtual ABA therapy platform designed by clinicians to make autism therapy more immediate, accessible, and effective for families. The company operates fully remote and is focused on reshaping the autism therapy space through innovative technology.