Marketing Operations Specialist

About the Company

Our client is a B2B SaaS company leveraging modern marketing operations and growth technology to drive revenue and customer success. They're building a sophisticated marketing technology stack and seeking expert guidance to optimize their operations and accelerate growth in 2026.

About the Role

This is a part-time contract position (15-20 hours/week) for 3 months, ideal for an experienced Marketing Operations Specialist who thrives in strategic, fast-paced environments. You'll blend high-level strategy with hands-on execution, focusing on marketing automation, attribution modeling, lifecycle workflows, and the upcoming migration to Webflow. This role is perfect for a mid-to-senior level professional from a B2B SaaS background who wants to drive meaningful impact across the entire marketing and revenue operations ecosystem.

Responsibilities

• Lead the evolution of Pardot, including B2B Marketing Analytics, Einstein Lead Scoring, and advanced lifecycle workflows
• Clean up legacy attribution inconsistencies and build robust frameworks for multi-location deals and long-cycle attribution decay
• Normalize 2025 data to align with the 2026 growth model and resolve MQL/Lead duplicate challenges
• Build an insight-driven engine using customer usage data to trigger retention, upsell, and re-engagement motions ("Project Spark")
• Scale modern tools like Clay, n8n, and Zapier to automate go-to-market workflows and reduce time-to-launch for new channels
• Support the site migration to Webflow and manage Webflow Optimize/Analyze to drive conversion rate improvements

Requirements

• Manager or Director-level background in Marketing, Revenue, or Growth Ops with B2B SaaS experience required
• Deep hands-on expertise in Salesforce and Pardot (Pardot strongly preferred)
• Proven experience leveraging AI and automation tools like Clay, Zapier, or Claude to streamline operations
• Strong understanding of B2B funnel metrics, multi-touch attribution, and ROI reporting
• Familiarity with Webflow and WordPress, with site migration experience preferred
• Comfortable shipping quickly in ambiguous, fast-paced environments with strong adaptability

Nice to Have

• Experience with LeanData for data management and lead routing
• Hands-on WordPress to Webflow migration experience
• Background working with Einstein Lead Scoring and advanced Pardot configurations

A B2B SaaS company undergoing a site migration to Webflow and implementing modern marketing automation and growth systems. The company is focused on attribution, lifecycle automation, and AI-driven growth strategies.