Marketing Tech Lead

About the Company

IDEO is a world-renowned design firm that creates innovative products, services, experiences, and strategies across diverse industries. With studios globally including San Francisco, IDEO uses design thinking to solve complex business challenges and shape the future.

About the Role

IDEO is seeking a Marketing Tech Lead (Contractor) to partner with the Global Marketing Team at the San Francisco Studio, reporting directly to the Head of Brand. This is a hands-on position for a digitally savvy marketing technology practitioner who thrives at the intersection of strategy, systems, and execution. You'll bring order to complexity by connecting technology, data, content, and people across websites (including Webflow), CRM systems, email marketing, and reporting—making marketing efforts work smarter, not harder.

Responsibilities

• Manage and maintain IDEO's marketing websites and landing pages, including monitoring performance, SEO, metadata, and user experience
• Coordinate with designers and developers to implement site updates and improvements, and partner with Technology and Legal teams on privacy, cookie, and compliance requirements
• Support the design, setup, testing, and deployment of email campaigns and newsletters, including maintaining templates, audience lists, and campaign workflows
• Manage marketing-related CRM forms, workflows, and reporting; support lead capture, routing, and data quality processes
• Maintain marketing dashboards and reporting systems; track website, email, and campaign performance and deliver insights to stakeholders
• Partner with global and regional marketing teams to support technical execution of marketing activations and ensure campaigns are properly configured, launched, and measured
• Recommend improvements to marketing processes, tools, and workflows; stay current on emerging marketing technology and AI capabilities

Requirements

• 3–5+ years of experience in marketing operations, digital marketing, website management, marketing technology, or a related discipline
• Experience managing websites and digital platforms with a focus on creating intuitive, high-quality user experiences
• Working knowledge of SEO, metadata, website performance, analytics, and digital best practices
• Familiarity with marketing automation, CRM systems, lead management processes, and campaign operations
• Experience supporting email marketing programs from setup and testing through deployment and performance measurement
• Proficiency working with data, dashboards, and reporting tools to uncover insights and inform decisions
• Strong organizational and project management skills; ability to balance multiple priorities and stakeholders; excellent communication and the ability to translate technical details into actionable recommendations
• A thoughtful approach to privacy, compliance, and responsible stewardship of customer data

Nice to Have

• Experience with Webflow for website and digital platform management
• Experience with manual microsite deployment via SFTP
• Experience with consent management systems such as Ethyca
• Experience with HubSpot for email and marketing operations
• Experience with GA4 for analytics and reporting

IDEO is a global design and innovation consultancy that uses design to create new products, services, experiences, and strategies for clients across various industries.