Senior Director, Web Strategy

About the Company

OutSystems is the AI-powered application generation platform for the enterprise, helping organizations build and deploy mission-critical applications at scale. As a global leader in low-code development, OutSystems enables thousands of enterprises to accelerate digital transformation and innovate faster than ever before.

About the Role

OutSystems is hiring a Senior Director, Web Strategy to own their website end-to-end as a high-leverage demand-generation asset. This is a builder-operator role for a growth leader who thinks in conversions and pipeline, not just traffic. You'll join at a pivotal moment as OutSystems completes a replatform to Webflow and operationalizes self-service page creation, inheriting that foundation and transforming it into a durable competitive advantage. Based in the United States (remote with travel as needed), you'll report to the VP of Global Growth Marketing and lead a cross-functional web organization to drive measurable pipeline through strategic web performance and continuous optimization.

Responsibilities

• Own end-to-end web strategy that ties the .COM experience directly to pipeline, partnering with Campaigns, Brand, Product Marketing, Paid Media, and Field teams to align messaging, landing pages, and offers as an integrated system
• Lead the web development team and manage the technical foundation of the web estate, including the Webflow platform, martech stack integrations (Marketo, 6sense, Qualified), governance, security, and reliability
• Drive web performance optimization as a first-class discipline, owning page speed, Core Web Vitals, technical health, and performance standards with continuous improvement across templates and campaign pages
• Own web analytics and measurement end-to-end: tracking architecture, tag management, event and conversion tracking, KPI definition, and dashboard reporting that informs CRO, UX, content, and performance decisions
• Lead the user experience and design systems strategy, ensuring brand consistency paired with proven conversion patterns while enabling self-service page creation at scale
• Establish content operations and self-service workflows that empower demand-gen and field marketers to build on-brand, high-converting pages without bottlenecks
• Own and operationalize conversion rate optimization as the highest-leverage growth lever, building and managing an experimentation program across all page types
• Build, lead, and develop the global web organization across development, design, content, and analytics, including internal teams, contractors, and agency partners

Requirements

• Proven experience as a senior leader in web strategy, demand generation, or digital marketing with deep ownership of website performance and conversion optimization
• Strong technical foundation in Webflow, web development, martech stack integrations, and web analytics platforms
• Demonstrated expertise in conversion rate optimization, A/B testing, and using data to drive prioritization and business decisions
• Experience leading cross-functional teams spanning development, design, content, analytics, and marketing operations
• Track record of setting and achieving web-sourced and web-influenced pipeline targets in B2B enterprise environments
• Deep understanding of web performance optimization, Core Web Vitals, page speed, and technical SEO as conversion drivers

Benefits & Perks

OutSystems offers talented professionals the opportunity to shape the future and be part of a truly unique global culture with no limits to your career growth.

OutSystems is an AI-powered application generation platform for the enterprise. The company is completing a replatform to Webflow and operationalizing self-service page creation for marketers.