Senior Manager, Digital

About the Company

UserTesting is the leader in human insight, empowering organizations worldwide to craft exceptional customer experiences through fast, actionable feedback. Trusted by more than 3,000 organizations—including 75 of the Fortune 100—UserTesting combines the world's strongest participant network, AI-powered analysis, expert services, and seamless integrations to help companies eliminate guesswork and deliver with confidence.

About the Role

UserTesting is seeking a Senior Manager, Digital to own the performance and evolution of their web presence across three domain properties. This high-impact, cross-functional role sits at the intersection of digital strategy, search visibility, conversion optimization, and front-end development, and reports directly to the Senior Director, Digital Marketing. You'll lead strategy and execution across the web ecosystem using data, experimentation, and technical expertise to improve traffic, engagement, and conversion while partnering closely with marketing, brand, content, and product stakeholders. This is an exciting opportunity for a digital leader with Webflow expertise to shape how customers discover and interact with a major brand.

Responsibilities

• Own the front-end development of websites in Webflow, building reusable components, managing CMS structures, and maintaining accessibility and performance standards
• Lead the conversion rate optimization (CRO) program by developing testing hypotheses, executing A/B and multivariate experiments, and translating insights into roadmap priorities
• Establish and maintain governance across all three domain properties, including design system consistency, analytics implementation, page performance, and SEO best practices
• Develop and execute organic search strategy, including technical SEO, content architecture, schema markup, and emerging Answer Engine Optimization (AEO) practices
• Partner with solution marketing, brand, content, and growth marketing teams to prioritize and deliver web initiatives that support business objectives
• Own reporting across the web portfolio, providing actionable insights from GA4, Google Search Console, and experimentation platforms to inform decision-making

Requirements

• 7+ years of experience in digital marketing, web management, or a related field with demonstrated ownership of SEO, CRO, or front-end web programs
• Hands-on experience with Webflow, including page creation, CMS management, and site configuration
• Strong expertise in technical and on-page SEO, with experience driving organic growth
• Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions
• Functional front-end development skills, including HTML, CSS, and JavaScript, with the ability to troubleshoot and collaborate effectively with developers
• Strong analytical skills with experience using GA4, Google Search Console, and Core Web Vitals metrics to drive optimization decisions
• Excellent communication and stakeholder management skills, with the ability to translate technical work into business outcomes

Nice to Have

• Experience with Answer Engine Optimization (AEO) and structured data for AI-powered search
• Experience managing multi-domain or multi-brand web environments

UserTesting is the leader in human insight, helping organizations craft exceptional customer experiences through fast, actionable feedback. Trusted by 3,000+ organizations worldwide including 75 Fortune 100 companies, they deliver measurable business outcomes through participant networks, AI-powered analysis, and expert services.